Two things happen here.

#1 The Soul of Brands

Intermittent writing about brands in the world today that are making a splash. Each piece attempts to answer — directly and indirectly, and in no particular order:

• What is it about the soul of these brands that makes them so salient in the minds of consumers?

• What are the elements that comprise the soul of these brands? Eg: a focus on technology, aesthetics, etc.

• What are the new forms of storytelling that these brands are employing to achieve this end?

#2 Miscellaneous Personal Ramblings & Published Pieces