Two things happen here.
#1 The Soul of Brands
Intermittent writing about brands in the world today that are making a splash. Each piece attempts to answer — directly and indirectly, and in no particular order:
What is it about the soul of these brands that makes them so salient in the minds of consumers?
What are the elements that comprise the soul of these brands? Eg: a focus on technology, aesthetics, etc.
What are the new forms of storytelling that these brands are employing to achieve this end?
#2 Miscellaneous Personal Ramblings & Published Pieces